While he's still the co-owner of energy drink Pimp Juice, Nelly has inked a deal with another energy drink brand called ZizZazz. ZizZazz is an energy drink mix that has been growing rapidly making the company one of the fasting growing companies in the nation. It proceeds to take the market share of other competitors because of it's unique factor. Instead of the typical energy drink in a can, ZizZazz is an energy drink mix that come in various flavors served from portable single serving straws.

Nelly, was chosen by the company to further expand the brand in new markets. The company felt that Nelly would be the perfect individual to attach to the product to, in hopes rapid growth will continue to develop from the endorsement. Nelly's responsibilities as owner and spokesperson will require him to be involved in television commercials, radio advertising, and spokeperson duties at media appearances.

Nelly spoke with AllHipHop.com
"I'm excited to partner with ZizZazz, the drink mix helps my energy stay high during rehearsals and performances as I gear up for the release of Brass Knuckles," Nelly explained to AllHipHop.com. "I didn't want to just endorse it; I wanted to be part of the growth of the company. ZizZazz is a product that definitely fits my lifestyle. I can throw a few in my bag, grab a bottle of water and I'm set."

Nelly's upcoming album Brass Knuckles drops September 16.