P tells AllHipHop.com, quote, "Growing up in poverty made me realize that most crimes are committed during Thanksgiving and Christmas.

"Not only will we feed and clothe one million but also we can help prevent a lot of those in need from committing crimes like robbing and stealing the food or gifts they can't afford during the holidays.

"Our mission is to bring hope to families by offering programs that help educate and rehabilitate families back into society."

Master P adds, quote, "Even with the current downfall of the economy, each one of us can help make a difference by volunteering or donating.

"I'm also reaching out personally to corporations, entrepreneurs, pro-athletes, entertainers, churches, foundations, radio stations, online media, TV stations, Oprah, Dr. Phil, and others that can help bring awareness to this great cause."