Ice Cube solidifies plans for Web network UNTV
UVNTV boasts channels you will not find anywhere else such as Snoop Dogg's Snoopadelic TV, and Ice Cube's own Hip Hop 24/7 TV

West Coast rap veteran Ice Cube and DJ Pooh announced Tuesday (January 8) the launch of the world's first real-time streaming television network online, UVNTV.com (U View Network Television).

The new site utilizing Microsoft's Silverlight 1.0 platform, a cross-browser, cross-platform plug-in for delivering richer user experiences on the Web. Through UVNTV's patent pending database, UVNTV is poised to rival cable and satellite television, and is capable of full screen DVD quality resolution, Dolby surround sound and comes complete with a channel guide with video window.

"We are thrilled to work with Ice Cube and DJ Pooh, both whom have proven track records and have been at the forefront in music, film and television," said John Case, general manager, Developer Division, Microsoft Corp. "We see UNVTV as a leading example of the changing landscape of how consumers experience entertainment, and how the industry is seeking new interactive platforms to better reach their target audiences. By using Silverlight, UVNTV will have the capabilities needed to take the user experience to another level."

UVNTV is over 2 years in the making and is currently in a pre-launch phase, but boasts channels you will not find anywhere else such as UViewTV (UVN's user generated channel), Snoop Dogg's Snoopadelic TV, fashion designer Christian Audigier's Live TV and even Ice Cube's own Hip Hop 24/7 TV.

Members are allowed to join for free, and upon doing so are provided a profile page to showcase their talents, collaborate, or to simply meet like-minded fans or professionals. Every member is encouraged to pitch show ideas, audition for productions, and shape the future of television.

UVNTV is currently in beta format and undergoing a soft launch, however, they expect it to be fully operation in the coming weeks following a formal announcement.