MTV'S TOP TEN CATCH PHRASES FOR 2007
1. "(Insert superhero's name here) that ho/ You'll!"
After Soulja Boy blew up with his "Crank That" lyric "Superman that ho," he spawned a nation of biters who made songs with choruses that replaced the Man of Steel with his day-saving peers such as Batman, Spider-man, Wolverine and the always-slept-on Aquaman.
2. "We da besssss!"
DJ Khaled once again proved that DJs don't have to stay in the background, wearing headphones while scratching records. He turned himself into a bona-fied hip-hop brand name this year. "We" is probably the most apropos thing he could have said, because he brought together so many artists for his singles "We Takin' Over," "Brown Paper Bag" and the remix to "I'm So Hood." He probably got offers to book talent for the Grammy Awards.
3. "Showwwtime"
Why? Well after the MTV News team shot a special segment called "A Day in the Life of Swizz Beatz," just about half the people in our newsroom started saying it. Plus, Swizz had so many hits this year, you really couldn't escape his slogan.
4. "Throw some D's on that b---h."
All praises go to Rich Boy for not only giving us a fresh song with a hot hook, but for giving us an instant LOL punch line whenever we talked about something that needed to be fixed or pimped out. Sometimes it didn't even have anything to do with a car. You got a bad perm from the hairdresser? "Throw some D's on that b---h." They put mustard on your sandwich instead of mayonnaise? "Throw some D's on That b---h." Equally nonsensical and humorous.
5. "Party like a rock star."
Kanye West, Lil Wayne, the Diplomats a bunch of hip-hop acts were bringing that rock mentality and swagger to rap this year. And it didn't hurt that the Shop Boyz's hit record "Party Like a Rockstar" exploded, either.
6. "Currr-tisss"
Oh, the hilarity started by Cam'ron. He began dissing 50 Cent by starting an antagonizing name-calling campaign on the Internet. 50, ever the business-minded messiah, figured that there's no harm in people calling him by the name his momma gave him and turned it into the platinum-plus Curtis.
7. "This is why I'm hot."
Unfortunately MIMS' flame fizzled when his "This Is Why I'm Hot" single died down, but boy was he running with it when the record was at its peak. You could see the saying on T-shirts, blogs and coming out of the mouths of your favorite celebrities. Well, maybe you couldn't really see the words coming out of their mouths, but you catch our drift.
8. "A bay bay"
Originally we thought this was some crass-but-catchy pickup line, but after closer scrutiny well, maybe just after a five-minute interview with Hurricane Chris we found out it was just his way of paying homage to one of the Louisiana rapper's hometown DJs, Hollywood Bay Bay.
9. "L'chaim"
Cheers! Don't think for one second you had to stack your paper illegally to revel in Jay-Z's "Roc Boys (And the Winner Is ...)," which is colored with black bar mitzvahs, apples from a rare orchard, Britney Spears references and generous hustlers. At the height of the celebration, everybody in the club yells out, "L'chaim!"
10. "My Man"
Credit Denzel Washington for this one: He said he came up with his "American Gangster" character Frank Lucas' now-infamous two words. Although his smile can be as bright as all of Times Square, when you hear him say that in the movie look out.
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